Strawberry shortcake and foreign travel: How the yen's record slump is squeezing the Japanese

From food to travel, Japan’s sinking currency has impacted various aspects of life in the country. The yen recently hit its weakest level against the US dollar since 1990 due to the expectation of the US Federal Reserve keeping interest rates higher. This decline has significantly affected businesses, including Japan Fraise, a fruit importer specializing in strawberries. The falling yen has led to increased prices for imported strawberries, forcing businesses to absorb some of the cost. The rising cost of imports has also contributed to inflation. The Bank of Japan’s low interest rates have further weakened the yen, resulting in benefits for Japan’s exports and tourism sector, while causing difficulties for Japanese travelers.